IT FUN PEOPLE Launches "CREFTON," a Global Payment Service for Manga and WEBTOON Platforms

- Content-focused payment gateway for manga and WEBTOON platforms

- Local payment methods across Japan, Korea, Asia-Pacific, and Europe

- Supports global expansion and revenue growth for digital content businesses

IT FUN PEOPLE (Headquarters: Shinjuku-ku, Tokyo; President & CEO: Seiji Otaki, hereinafter "IFP") announced the launch of CREFTON on May 28, 2024, a global online payment service designed specifically for manga and WEBTOON platforms.

CREFTON is a global payment platform purpose-built for digital content businesses, enabling merchants to accept major local payment methods across multiple countries through a single integration.

CREFTON currently supports online payment methods across Japan, South Korea, the Asia-Pacific region, and Europe. Through the service, Japanese manga and WEBTOON merchants can more easily enter large-scale digital content markets, including India, China, other Asian markets, and Europe.

CREFTON is designed to integrate seamlessly with existing platforms and supports a wide range of payment methods, including credit cards, convenience store payments, QR code payments, Pay-easy, e-money, and bank transfers. Merchants can provide familiar local payment options to users in each country without building complex payment infrastructure separately.

For the Japanese market, CREFTON supports Visa, Mastercard, JCB, American Express, Diners Club, PayPay, LINE Pay, Pay-easy, Merpay, convenience store payments, carrier billing, WebMoney, BitCash, NET CASH, deferred payment, Paidy, and bank transfers.

For South Korea, CREFTON supports major credit cards, Toss, PAYCO, SSG, Happy Money, Culture Voucher, carrier billing, and bank transfers. In the Asia-Pacific region, it supports Alipay, Dragonpay, Doku, GrabPay, OVO, eNETS, FPX, POLi, and PayPal. In Europe, it supports Bancontact, Giropay, iDEAL, BLIK, paysafecard, Przelewy24, Multibanco, EPS, MyBank, Sofort, Payoneer, and PayPal.

Through CREFTON, IFP enables merchants to offer not only credit card payments but also QR code payments, e-money, bank-based payments, and other local payment methods preferred by users in each market. This is expected to reduce checkout abandonment among overseas users and support global revenue growth for digital content platforms.

IFP has supported the Japanese market entry of major Korean WEBTOON services since 2023 and has also built experience in supporting digital content platforms in Taiwan, Vietnam, and South America. With the launch of CREFTON, IFP aims to lower the payment barriers faced by manga and WEBTOON businesses expanding overseas and provide new payment infrastructure to help Japanese and Asian content reach global audiences.

Seiji Otaki, President & CEO of IFP, said, "CREFTON is not just a payment gateway. It is a content-focused payment platform designed to support the global distribution of manga and WEBTOON content. By connecting local payment methods with reliable payment infrastructure, we will help content businesses expand into global markets more easily."